Colorful Choices logo

What is Colorful Choices?

It may be the simplest nutrition program ever — no calorie counting, no fat gram tabulating, no weighing or measuring. Just easy-to-remember daily selections of colorful produce — more than 120 to choose from! A diet rich with fruits and vegetables is exceptionally healthy. Putting produce first can help manage your weight, reduce your risk of obesity, heart disease, some cancers, diabetes, and hypertension while increasing energy.

Who can participate?

You can participate on an individual basis or part of a team of 2 - 20 people. Colorful Choices is all about healthy eating patterns anyone can adopt. It shows you how to improve your overall health through colorful selections of vivid vegetables and fabulous fruit. You’ll be surprised how easy it is to put produce first.

How does it work?

Your goal is to gain 240 points by eating at least 5 servings of produce each day, with a minimum of 3 vegetables — in red, orange, yellow/white, green, and blue/violet. By spreading daily choices across the rainbow of colors, you’re guaranteed the best produce has to offer — vitamins, minerals, fiber, and phytochemicals — for better health and increased energy. Aim for 40 points a week.

When does the program start?

Registration begins Monday, March 11 and you can begin logging on Monday, April 1. Register before Monday, April 1 and be entered to win one of 100 randomly selected registration prizes.

How does the team competition work?

The goal of team participation is to reinforce healthy eating with a fun, friendly competition that emphasizes the overall goals of Colorful Choices. Read How It Works on the Team page to learn more. Team participation is optional.